Social media can be very demanding for businesses that are constantly seeking ways to improve engagement with their target audiences. Video content is increasingly becoming a vital part of social media campaigns, but as we all know YouTube has been the most dominant video platform for quite a number of years. It was started by in 2005 and Google bought it a year later at a price of $1.65 billion dollars. Not many people thought it was going to be one of the most important sources of revenue for Google. Content producers comprising of individuals and all sizes of businesses today heavily rely on the platform for social media marketing.
Facebook has also recently started making moves towards video content using their native applications and the stats are impressive. Many people are used to uploading their videos on YouTube then only sharing the links across all the other social media networks. That is however about to change because Facebook isn’t encouraging the sharing of YouTube videos on its platform. They are making changes on their Newsfeed that will only see native videos get most of the views compared to links shared from YouTube. If you share a YouTube video link and also post the same video natively on Facebook, the video on Facebook will win in terms of views and engagement.
So the question begs, should you continue using YouTube or switch to Facebook videos? Well, all these platforms are great. The best way to go would be actually to use both and reach to a wider audience for more engagement. Facebook stats that are currently said to surpass YouTube are however questionable in many ways. A view on Facebook is counted as soon as you watch the video for 3 seconds unlike in YouTube where you would need to watch the video much longer for a view to be counted. You must upload videos to YouTube because people actually go there to watch videos and nothing else as is the case with Facebook. So the best option is to upload your video on the two platforms, then go ahead to share the video on YouTube to other places like Twitter and Google Plus.
Since YouTube videos are the only ones you can monetize at the moment, embed them on your blog or site too. Make sure you use the best hosting service to give your visitors the best experience and your video marketing strategy would reward more.